- Zachary Bouck
- Jul 25
- 2 min read
Updated: Aug 27
I’m writing this from a balcony in Aspen, Colorado, sipping overpriced coffee and trying to understand how in the world a place where the average home costs $13.2 million even exists. (Spoiler: it's not because everyone here saved their Starbucks money.)
If you’ve listened to our podcast series The Ladders of Wealth Creation—and if you haven’t, what are you doing with your life? —you’ve heard me say this before: understanding how the ultra-wealthy actually make their money is the single most powerful tool for building your own wealth. That’s why we’ve done not one, not two, but seven podcast episodes and several blogs on this.
Boots on the Ground in Aspen
I came to Aspen for the Aspen Ideas Festival. I wanted to see what it’s like, boots on the ground, and It’s not just that they have money. It’s that they think in terms of systems, not salaries.
The median U.S. household income is about $80,000. That means that, if you did nothing but save for 75 years without eating or paying rent, you could almost afford a home here. Almost. So clearly, we’re talking about people who are playing a very different game.
Getting Off the First Ladder
Most people are stuck on the first ladder of wealth creation: selling their time for money. It’s noble, honest work—but it’s also the slowest, most difficult way to become wealthy.
Let’s be clear: if you’re being paid by the hour, your income is capped by the number of hours in a day. And last I checked, even Beyoncé only gets 24 of those.
To really build wealth—the kind that lets you write a blog from Aspen instead of Aurora—you need to level up:
Get paid for results. Commissions, bonuses, performance incentives, these all scale better than hourly pay.
Get paid from ownership. Businesses, equity, royalties. Think “I own this” instead of “I did this.”
Use leverage. Not just financial leverage but also time, technology (software doing the heavy lifting), and distribution (one product, millions of users).
The Secret Sauce: Scaling
Now don’t get me wrong—getting off that first ladder is no walk in the park. Scaling a business or an income stream requires a delicate cocktail of:
Conviction (to keep going when the first 14 ideas fail)
Humility (to accept feedback without crying)
People skills (because investors and customers don’t like jerks, usually)
A useful product (that ideally isn’t another AI-powered toothbrush app)
Finding all four is rare. Finding them in yourself is even rarer. But if you do, you’re no longer just working for money—you’re building systems that print it while you sleep.
Final Thoughts from 8,000 Feet
As I sit here watching the Gondola go up and down the mountain, I’m reminded that Aspen money isn’t just about luck or inheritance (though those do help). It’s about mindset, strategy, and systems.
If you want to create abundance, stop thinking like a laborer and start thinking like an owner. Because to have Aspen money, you have to think differently.

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.








